.YOU MAY not know it, yet different fonts bring about different emotions. Serif typefaces, with small movements at the ends of letters, are actually usually discovered in books as well as newspapers. They appear reliable and reliable. Sans serif fonts, which are plain, may show up modern-day and also laid-back. Visual uniformity gives visitors a feeling that they understand where they stand up it helps to develop trust fund. In the case of The Financial expert, it establishes the shade for our journalism.